BBA's Team of Asia-Pacific Experts

BBA’s team members come from a wide variety of private and public sector backgrounds. Below is a partial roster; several of our part-time associates prefer to remain unlisted.

BBA Bryce Madsen

Bryce Madsen

Chief Executive Officer & Co-Founder

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BBA Andre Rivier

Andre Rivier

President & Co-Founder

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BBA Randy Johnson

James "Randy" Johnson

Partner

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Frank Taravella

SE Asia Regional Manager & Thailand Country Director

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BBA Alagu Shan

Alagu Muthanantham

Senior Advisor

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BBA Sarintip Udomkarn

Sarintip "Pam" Udomkarn

Associate

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BBA Fred Fu

Fred Fu

Associate

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BBA Luke Murray

Luke Murray

Associate

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BBA Ian Leung

Ian Leung

Associate

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BBA Cuong Van

Cuong Van

Associate

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BBA Tony Tan

Tony Tan

Associate

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BBA Philippines

Michael Angeles

Associate

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BBA Catherine Rivier

Catherine Rivier

Associate

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BBA Matthew House

Matthew House

Associate

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Ron Sargent Photo

Ron Sargent

Associate

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About Business Bridge Asia: Your Trusted Business Partner in the Asia-Pacific

BBA's Partnered Companies

Defense Bridge Asia: Singapore-based consulting company providing support to defense and security industry clients

Prama, LLC: US-based consulting company providing humanitarian assistance and security-sector governance solutions

South Texas EB-5 Regional Center, LLC: US-based consulting company assisting foreign investors applying for EB-5 and E-2 visas

Your Trusted Asia-Pacific Business Consulting Partner

Expanding into new markets is not just a strategic decision; it is an operational challenge that requires local understanding, reliable networks, and disciplined execution. Business Bridge Asia was built to address exactly that.
 
We are an Asia Pacific business consulting firm working with American and Singapore-based companies to support structured expansion into Southeast Asia, the Pacific, and the United States. More than advising, we enable companies to move from intent to execution with clarity and control.
 
As a Southeast Asia consulting partner, we support companies navigating complex market entry decisions. We also operate as a broader Asia-Pacific consulting firm, enabling expansion across multiple regions. Our work spans Southeast Asia, the Pacific Islands, and Oceania, along with key markets such as Bangladesh and Taiwan.

Who We Are: Entrepreneurs, Experts & Former Diplomats

Business Bridge Asia brings together a team of diverse entrepreneurs who have built and scaled businesses, subject matter experts with deep industry knowledge, and former diplomats who understand how decisions are shaped within different markets.

 

This combination allows us to operate beyond traditional consulting models. We understand both the commercial realities of expansion and the institutional dynamics that influence market entry across Asia-Pacific. As a result, our consulting is grounded in real-world experience rather than theoretical frameworks.

 

Our team brings extensive experience in Asia Pacific business consulting, with a strong understanding of SME expansion across regional markets.

Our Approach: Structured, Practical, and Execution-Focused

Cross-border expansion adds regulatory, cultural, and operational complexity.

 

Business Bridge Asia guides companies through it, combining Southeast Asia consulting with on-the-ground execution support. We help navigate regulations, align with local practices, and build reliable partnerships.

 

We also support entry into emerging and niche markets through Oceania business consulting, expanding beyond core ASEAN economies.

Our Southeast Asia & Pacific Network

Our strength is our regional presence and networks across Southeast Asia and the Pacific Islands, along with broader Oceania markets. These markets require more than information; they require access to the right partners, networks, and decision-makers

Through our network, we enable partner matching across the Asia Pacific, connect companies with local stakeholders, and surface market dynamics not visible from outside. In cross-border expansion, local relationships decide success or failure.

Supporting Cross-Border Expansion with Local Insight

Market entry often fails not because of poor strategy, but because of weak execution and misalignment with local conditions. Our approach addresses this gap. We focus on validating opportunities, identifying the right partners, and supporting execution on the ground. This allows companies to simplify complexity while keeping expansion controlled and scalable.

Why Companies Work with Business Bridge Asia

Companies choose Business Bridge Asia because they need more than advice. They need a partner who can operate in unfamiliar markets.

Clients value our strategic clarity, practical execution, regional networks that accelerate access, and experience with small and mid-sized companies expanding internationally.

As a trusted business consulting firm in Southeast Asia, we focus on making market entry structured, manageable, and aligned with long-term goals. Our experience across the Asia-Pacific region, including insight from former diplomats, strengthens our ability to operate effectively in complex markets.

The BBA Story

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The BBA Story Image

Business Bridge Asia (BBA) was founded by Bryce Madsen, a Singapore-based American entrepreneur who established a successful business across the Asia-Pacific, and Andre Rivier, a former diplomat and Asia-Pacific policy expert turned business executive. Together, they formed BBA to be a trusted Business Consulting Partner, providing strategic insights and solutions for companies expanding in the region.

After helping friends expand their businesses in Asia, Bryce and Andre saw unmet demand for consulting services focused on the unique needs of small businesses entering the region. Several existing companies catered to large businesses—with prices to match—but nobody offered smaller enterprises proven strategies to succeed in the Asia-Pacific region without large upfront investments or unnecessary risk exposure.

Bryce and Andre assembled an all-star team of local businessmen, lawyers, accountants, former government officials, and subject matter experts from multiple countries, to include regional expert and assistant professor Randy Johnson, Hong Kong entrepreneur Ian Leung, Thai marketing expert Pam Udomkarn, and many more. BBA has helped clients with services ranging from due diligence to full scale market entry support. We take pride in our work and are passionate about helping small businesses operate on both sides of the Pacific.

Corporate Community Partnership:
Beyond CSR - the BBA Way

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Our passion is to help SMEs succeed while also ensuring a lasting commitment to bettering the lives of others. We apply Corporate Community Partnership-a step beyond Corporate Social Responsibility-impacting local communities. We believe in focusing on the long-term good, which includes growing local talent, providing scholarships to encourage entrepreneurship, and investing in health and medical projects to promote crisis resiliency.

With BBA, the difference is lasting, comes from our mission-driven purpose, and is always uplifting. Working with BBA makes you a partner in this vision-come grow your business and make a real difference, with BBA’s Corporate Community Partnership.

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