BBA's Team of Asia-Pacific Experts

BBA’s team members come from a wide variety of private and public sector backgrounds. Below is a partial roster; several of our part-time associates prefer to remain unlisted. 

Bryce Madsen

Chief Executive Officer & Co-Founder

Andre Rivier

President & Co-Founder

BBA Randy Johnson

James "Randy" Johnson


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Frank Taravella

SE Asia Regional Manager & Thailand Country Director

Alagu Muthanantham

Senior Advisor

BBA Sarintip Udomkarn

Sarintip "Pam" Udomkarn


BBA Fred Fu

Fred Fu


BBA Luke Murray

Luke Murray


BBA Ian Leung

Ian Leung


BBA Cuong Van

Cuong Van


BBA Tony Tan

Tony Tan


BBA Philippines

Michael Angeles


BBA Catherine Rivier

Catherine Rivier


BBA Matthew House

Matthew House


Ron Sargent


BBA's Partnered Companies

Defense Bridge Asia: Singapore-based consulting company providing support to defense and security industry clients

Prama, LLC: US-based consulting company providing humanitarian assistance and security-sector governance solutions

South Texas EB-5 Regional Center, LLC: US-based consulting company assisting foreign investors applying for EB-5 and E-2 visas

The BBA Story

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The BBA Story Image

Business Bridge Asia (BBA) was founded by Bryce Madsen, a Singapore-based American entrepreneur who built a successful business enterprise operating throughout the Asia-Pacific, and Andre Rivier, a former diplomat and Asia-Pacific policy expert turned business executive.

After helping friends expand their businesses in Asia, Bryce and Andre saw unmet demand for consulting services focused on the unique needs of small businesses entering the region. Several existing companies catered to large businesses—with prices to match—but nobody offered smaller enterprises proven strategies to succeed in the Asia-Pacific region without large upfront investments or unnecessary risk exposure.

Bryce and Andre assembled an all-star team of local businessmen, lawyers, accountants, former government officials, and subject matter experts from multiple countries, to include regional expert and assistant professor Randy Johnson, Hong Kong entrepreneur Ian Leung, Thai marketing expert Pam Udomkarn, and many more. BBA has helped clients with services ranging from due diligence to full scale market entry support. We take pride in our work and are passionate about helping small businesses operate on both sides of the Pacific.

Corporate Community Partnership:
Beyond CSR - the BBA Way

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Our passion is to help SMEs succeed while also ensuring a lasting commitment to bettering the lives of others. We apply Corporate Community Partnership-a step beyond Corporate Social Responsibility-impacting local communities. We believe in focusing on the long-term good, which includes growing local talent, providing scholarships to encourage entrepreneurship, and investing in health and medical projects to promote crisis resiliency.

With BBA, the difference is lasting, comes from our mission-driven purpose, and is always uplifting. Working with BBA makes you a partner in this vision-come grow your business and make a real difference, with BBA’s Corporate Community Partnership.

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