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“In short: Business Bridge Asia provides China market entry consulting from our representative office in Shanghai — market assessment, partner matching, regulatory guidance, and China e-commerce entry support. Best suited for SMEs planning their first entry into mainland China, including companies looking to sell through Chinese e-commerce platforms.”
What does China market entry consulting involve? China market entry consulting involves market assessment, local partner matching, regulatory guidance, and — for many foreign SMEs — a specific path into China’s e-commerce ecosystem, given how much retail activity in China runs through major platforms rather than traditional storefronts. This typically requires an on-the-ground presence, given how much of Chinese business relies on local relationships and platform-specific requirements. |
Do foreign companies need a different strategy to sell through Chinese e-commerce platforms? Yes. Selling through major Chinese e-commerce platforms typically requires a different approach than opening a standard retail entity — including platform-specific seller registration, compliance with Chinese e-commerce and consumer protection regulations, and often a local partner or distributor to operate the storefront given restrictions on direct foreign platform access in some categories. |
For many foreign SMEs, e-commerce is a lower-risk entry point into China than establishing a full physical presence — but it still requires local guidance to navigate platform requirements, payment processing, and cross-border logistics correctly from the outset.
BBA maintains a sizeable representative office in Shanghai. We work closely with local attorneys and partners, and know the People’s Republic of China (PRC) well. Some of the China business consulting services we offer:
1. China market entry
2. China market assessment and research
3. Finding business partners or investors in China
4. China back office setup
5. Chinese cultural awareness training and Mandarin language translation services
6. Due diligence of potential partners in China