Business Bridge Asia (BBA) was founded by Bryce Madsen, a Singapore-based American entrepreneur who established a successful business across the Asia-Pacific, and Andre Rivier, a former diplomat and Asia-Pacific policy expert turned business executive. Together, they formed BBA to be a trusted Business Consulting Partner, providing strategic insights and solutions for companies expanding in the region.

After helping friends expand their businesses in Asia, Bryce and Andre saw unmet demand for consulting services focused on the unique needs of small businesses entering the region. Several existing companies catered to large businesses—with prices to match—but nobody offered smaller enterprises proven strategies to succeed in the Asia-Pacific region without large upfront investments or unnecessary risk exposure.

Bryce and Andre assembled an all-star team of local businessmen, lawyers, accountants, former government officials, and subject matter experts from multiple countries, to include regional expert and assistant professor Randy Johnson, Hong Kong entrepreneur Ian Leung, Thai marketing expert Pam Udomkarn, and many more. BBA has helped clients with services ranging from due diligence to full scale market entry support. We take pride in our work and are passionate about helping small businesses operate on both sides of the Pacific.